Vasily
Ledovsky
Ledovsky
Website and visual identity for a small digital and marketing agency.
The full name sounds like “Digital Boutique”, and they create tailor-made marketing campaigns based on detailed research into each of their client’s target audiences. I did design and responsive WordPress-based website for them.
Design and front-end for a UK-based micro-job startup, where people can publish their tasks and find a vetted “ProblemSolver” without fear of being deceived. And the “ProblemSolver” can find new clients and earn money from their
skills with minimal service fees.
The project was made on WordPress using Elementor.
Website for a small team of cybersecurity experts. As can be understood from the logo and name, the team consists of 4 people. They offer an extensive range of cybersecurity services and business experience.
I made a responsive WordPress-based website, logo and brand identity pack for them.
Redesign and front-end of web catalogue for a b2b company that sells lighting equipment, develops custom lighting projects and installs lighting in offices, shops, warehouses and building facades.
The website is made on WordPress using Elementor.
Website for a tavern/restaurant with traditional Russian and Caucasian cuisine. Made on WordPress.
Design and WordPress-based website for a company that offers business consultancy services.
Hello. My name is Vasily.
I am a designer with an engineer’s mind.
I believe that by relying only on intuition, we cannot create an intuitive design.
Design, as part of a complex process, can improve performance or bring it to a complete stop.
To create a part that fits, it is necessary to understand the structure of the entire system. Like an engineer, you have to read blueprints, deconstruct the system and examine
each tiny detail. It doesn't seem like a job for intuition.
When a suitable part is ready, all that remains is to make it visually perfect. Many people think that visual beauty is the only thing that designers care about. For me, it's a small final step, just
fine-tuning: Each line and every single point should be placed correctly. Curves must have a desired tension. Pixels are polished to shine and a colour palette created to build the right atmosphere.
Here are some things I can help you with:
Freelancing
It all started when I made some small pixel icons for one app. Now, I offer many visual solutions to business problems, from minor fixes and additions (like business cards or icons)
to brand identity and fully functional websites.
From time to time since 2010
Vortex. Advertising agency
Designed various types of advertising products, from outdoor to digital, and created several WordPress-based websites.
Took an active part in both the pre-press stage and directly in the printing process.
Coordinated the work of a graphic designer, motion designer, web developer and interns.
July 2012 – August 2020
Digital Boutique. Marketing agency
Worked on turning ideas into reality in a variety of ways, from visual identity and print products to web design and CMS-based development.
June 2012 – October 2013
and still collaborating with them as a freelance designer
Vein Technologies. Digital & event agency
Refined the corporate identity and created presentations for clients.
April 2012 – June 2012
TDM Electric. Electrical equipment company
Designed packaging, catalogues and other types of printed products using the corporate design system.
July 2010 – November 2010
Back in school, I created simple animations, presentations and even websites using Macromedia Flash and AS2.0. Now, only empty blocks on abandoned websites remind us of this technology.
While I was studying art materials processing technology at Moscow State University of Instrument Engineering and Computer Science, design trends changed: shining Web 2.0 began to fade, logos again became
flat and Apple started popularising virtual skeuomorphism.
The changing world of graphic design seemed so exciting that I decided to follow my curiosity. Before graduating, I was fortunate enough to work as a graphic designer, both in an office
and freelance.
A few years after graduation, skeuomorphism was phased out. I have never worked in the profession that I studied for at university, but soon I realised how my engineering education shaped
my approach to design.
This desire for predictable results still drives my approach, and the opportunity to make small discoveries every day inspires me to improve.
I love to pack my bike or backpack and go somewhere in the wild, where I can sit under the stars and try to take some
astrophotography.
Or, I go wandering around some big city or a small village in search of unique places, new experiences and immerse myself
in the local atmosphere and culture.
Or, I just watch pop-science videos on YouTube or a British panel show with a cup of slow-brewed coffee.
If you want to hire me for your project or just ask for some advice, don’t hesitate to get in touch.
